WORK EXPERIENCE

Area Member Events Manager Soho House, Los Angeles, CA. 2022 - Present

Event Coordination & Logistics

Planned and executed between 40 and 60 events per month, focusing on fostering community and a sense of inclusion among members. This diverse programming ranged from cultural events to educational workshops, tailored to meet the interests of a broad membership base.

Successfully managed all logistical aspects of events, including vendor coordination, setup and teardown, catering, and audiovisual requirements, ensuring seamless execution and high member satisfaction.

Strategic Impact & Revenue Growth

Developed innovative event strategies that significantly increased food and beverage sales, contributing to a notable rise in overall revenue for Soho House Holloway.

Implemented targeted programming that enhanced member acquisition and retention, reinforcing Soho House Holloway's identity as a burgeoning cultural hub within the membership club and events ecosphere.

Social Media Strategist & Special Projects Coordinator Josephine & Billie’s Los Angeles, CA. 2020 - 2021

Brand Development & Strategy

Collaborated with Marketing and PR to establish a cohesive brand voice through the creation of compelling written copy and content for in-store and online branding. Developed an initial social media strategy that organically generated over 10,000 Instagram followers.

Creative Campaign Execution

Designed and executed innovative social media campaigns that boosted brand awareness and engagement, successfully driving audience interaction and growth.

Sponsorship & Partnerships

Created a comprehensive sponsorship pitch deck that secured brand participation and collaboration for the company's launch, resulting in over $50,000 from partnerships with Viola, Cann, Caliva Farms, and Honeydew Farms.

Event Coordination & Outreach

Assisted in the logistics and execution of the brand's official launch and media event, including marketing and influencer outreach, ensuring a successful and impactful debut.

Member Experience Manager Neuehouse Los Angeles, CA. 2019 - 2020

Event Process Optimization

Streamlined event-related processes, enhancing operational efficiency and member experience from registration through post-event follow-up.

Leveraged CRM systems, including Nexudus, to monitor event attendance, member feedback, and key metrics, producing detailed reports to guide future event planning and elevate programming quality.

Diversity & Community Engagement

Pitched and organized events that championed diversity and inclusivity, such as panels on Black entrepreneurialism, fostering a more representative and engaged community within Neuehouse.

Assistant Brand Director ODD New York, NY. 2013 - 2015

Diversity & Community Engagement

Pitched and organized events that championed diversity and inclusivity, such as panels on Black entrepreneurialism, fostering a more representative and engaged community within Neuehouse.

Increased online and in-store sales through curated buying strategies informed by sales history and trend forecasting, leveraging insights from both new and established luxury brands (Issey Miyake, Y/Project, Vivienne Westwood, and Iris Van Herpen).

Market Positioning:

Enhanced brand recognition as a premier New York luxury multi-brand shopping destination by analyzing quantitative and qualitative feedback on customer purchasing habits and style trends, resulting in significant market share growth.

Successful Market Engagement:

Achieved over $250,000 in sales across four Women's Wear market seasons (Tranoi) in Paris by strategically leveraging market trends and client engagement techniques.

Collaborative Content Production:

Partnered with cross-functional teams to provide creative input and support for multiple e-commerce and editorial photoshoots, as well as two shows for New York Fashion Week, ensuring cohesive brand representation.

Collection Development:

Designed and produced two in-house women's wear collections, demonstrating a deep understanding of consumer preferences and trends in a competitive retail environment.

EDUCATION

Certificate of Fashion Design Parsons, The New School New York, NY.

English & Communications, Honours Degree, York University Toronto, Canada

SKILLS

Tools & Platforms

  • Google Workspace & Microsoft Office

  • Asana / Trello / Wrike (Project Management)

  • Canva / A

  • GEM (Internal Event Management System)

  • Slack / Zoom / Eventbrite / Squarespace

Event Production & Programming

  • Event Concept Development

  • Cultural Programming

  • End-to-End Event Management

  • Talent Booking & Relationship Management

  • Vendor & Partner Coordination

  • Budget Management

  • Run-of-Show & Production Scheduling

  • Guest Experience Design

  • Venue & Logistics Management

  • Brand Activations & Experiential Strategy

Creative & Editorial

  • Copywriting & Editorial Writing

  • Content Strategy

  • Brand Storytelling

  • Script & Program Notes Writing

  • Writing for Fashion Publications

  • Creative Direction & Moodboarding

  • Visual Storytelling

Communication & Community Building

  • Cross-Cultural Collaboration

  • Panel & Speaker Coordination

  • Public Speaking & Event Hosting

  • Community Outreach & Development

  • Collaborative Team Leadership